Most paid media problems are measurement problems wearing a campaign costume. I rebuild the tracking under the spend, GTM, GA4, server-side tracking, Meta CAPI and CRM conversion feeds, so campaigns optimise toward revenue. Then I automate what happens next: routing, scoring, nurture, and AI voice agents that pick up when the office is closed, built in n8n, RetellAI and GoHighLevel.
Eleven years across insurance, fintech and technical B2B, most of it in the GCC and the US. I build the systems myself rather than briefing someone else to, so anything I tell you about the numbers is something I can open an account and show you.
Recent numbers
Worked with
AXA Gulf · Regal Rexnord · Hearst / Harper's Bazaar · Abu Dhabi Ports Group · UC Davis · InPerSuit · BuyAnyInsurance · Detail Dubai · Seeking Health
Some were staff roles, some were project engagements. The consulting page has the case studies, and the CV has the full history.